[Future-proof sales] 4. Engage customers

Four steps explain how to engage customers.

Digital, inbound marketing is the way to go.

Now is the right time to serve and engage customers.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 3. Convert into customers

Four steps explain how to convert into customers.

Digital, inbound marketing is the way to go.

Now is the right time for inbound sales.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 2. Nurture potential customers

Four steps explain how to nurture potential customers.

Digital, inbound marketing is the way to go.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 1. Attract new customers

Four steps explain how to attract new customers.

Digital, inbound marketing is the way to go.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] - How to develop a future-proof sales approach?

Four infographics explain how to develop a future-proof sales approach.

Digital, inbound marketing is the way to go.

Inbound sales at the right time.

Serve and engage customers.

But the way in which this is done can provide a distinctive advantage over the competition.

Read more in our upcoming blog posts!

Why CRM Projects Fail and How to Make Them More Successful

CRM serves to improve the sales process, not just to evaluate it

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. The numbers ranged from 18% to 69%.

The primary reason they miss the mark in helping companies increase revenue is that CRM systems are too often used for inspection — to report on progress, improve accuracy of forecasts, provide visibility, predict project delivery dates, and provide a range of other business intelligence — rather than creating improvement in the sales process. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company.

Re-think your CRM as a tool to increase revenue

Integrate your marketing efforts with sales activity

Managers provide coaching to improve, not reporting to inspect

#crm #salesmanagement

When Sales and Marketing Aren’t Aligned, Both Suffer

Dangers when sales and marketing aren't aligned

Danger #1: Misaligned goals demotivate

Danger #2: Misaligned goals signal unnecessary difficulty

Danger #3: Salespeople will find the resources to achieve goals, at a cost