NCOI opleiding business development 2021

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[Future-proof sales] 4. Engage customers

Four steps explain how to engage customers.

Digital, inbound marketing is the way to go.

Now is the right time to serve and engage customers.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 3. Convert into customers

Four steps explain how to convert into customers.

Digital, inbound marketing is the way to go.

Now is the right time for inbound sales.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 2. Nurture potential customers

Four steps explain how to nurture potential customers.

Digital, inbound marketing is the way to go.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] 1. Attract new customers

Four steps explain how to attract new customers.

Digital, inbound marketing is the way to go.

But the way in which this is done can provide a distinctive advantage over the competition.

[Future-proof sales] - How to develop a future-proof sales approach?

Four infographics explain how to develop a future-proof sales approach.

Digital, inbound marketing is the way to go.

Inbound sales at the right time.

Serve and engage customers.

But the way in which this is done can provide a distinctive advantage over the competition.

Read more in our upcoming blog posts!

Why great innovation needs great marketing

Marketers need to be included in development discussions earlier in the innovation process.

Strategic, upstream marketing that is incorporated into the innovation development process can clearly define who to sell the new offering to and how to sell it in ways like this: Identify unmet and unknown customer needs, engage with customers,use a go-to-market strategy appropriate for the innovation and its customer,...

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